The computing equipment supplier Dell is soon to launch a pilot which will see plastics diverted from the ocean to be used in packaging for its XPS 13 2-in-1 convertible laptop range. From April 30th the XPS 13 2-in-1 will come with ocean recycled plastics.
The programme will prevent over 7 tonnes of plastic from entering the ocean in 2017 and Dell will provide educational information on the packaging to help raise awareness on ocean eco-system health solutions. The packaging will also be stamped with the No. 2 recycling symbol to designate it as recyclable High Density Polyethylene (HDPE) and prevent it from ending up back in the oceans.
After extracting the plastics from waterways, shorelines and beaches Dell processes and refines the plastic by mixing 25% with 75% of other recyclable HDPE before moulding the trays with the resulting plastic flake.
Dell has been using post-consumer recycled plastics in its desktops since 2008 and has in 2017 achieved its 2020 target to use 50m pounds of recycled materials in its product range.
Kevin Brown, Chief Supply Chain Officer:
“I have been in supply chain and operations for twenty years, and this is the first time my 10-year-old daughter has gotten excited about what I do,” said Kevin Brown, Chief Supply Chain Officer, Dell.
“This new packaging initiative demonstrates that there are real global business applications for ocean plastics that deliver positive results for our business and planet. We look forward to working across industries for broader impact.”
Adrian Grenier, Social Good Advocate of Dell:
“I am so proud to see the goal of my partnership with Dell fully realised in this program. Not only are we keeping plastics from entering our ocean, but we are also educating consumers and leading by example through developing new and innovative business systems. The health of our ocean affects the health of our families and our communities, this is one example of our collective ability to protect it.”